Promote your brand, service, or organization. Mobile-friendly "responsive" design looks good on any device, from phone to PC. Make a great impression wherever people are, even on-the-go. Even if you already have a site, make sure its up-to-date, especially for mobile users and those with special accessibility needs.
Not just promoting--want to "sell, sell, sell"? I can build an e-commerce site from the ground up--choosing a platform that works for you, populating products in the database, organizing categories, designing an appealing front-end, and even supporting day-to-day sales. Specializing in Shopsite and CommerceV3.
Already got a site? Make sure it's performing well. Keep products up-to-date and make sure the site is on the right platform and using all the latest features to get the most conversions (sales)--cross-sells, up-sells, social network integrations, customer reviews, abandoned cart recovery, and more.
No one can top Amazon, so make sure your products are there too. Get a Seller account, add items, and manage promotions and inventory. In many cases, integration with other e-commerce and order processing and fulfillment software is possible, keeping operations streamlined (and costs down).
Be seen on Google (and Microsoft). People need to find you. Don't rely on gimmicks or false guarantees of "first-page" placement. I'll make sure your site is properly coded to appeal to both users and search engine algorithms, making sure your site and products will be seen at the most relevant times by people looking for what you have.
Sometimes you have to pay to play. You won't be at the top of organic listings overnight, but search engine advertising can give you a boost. Make it count. Focus your marketing on the people who really need you and will convert to a sale or sign-up. Carefully select your keywords, ad text, media, and target audience for maximum results.
Twitter, Facebook, Pinterest, Instagram, Snapchat and more....So many apps that people spend all day scrolling and interacting with on their phones. Interact with them...build a relationship, promote yourself. Carefully manage your social interactions across multiple platforms to build a brand image that people can identify with and support. Maybe even go viral...
While text and direct messages on social platforms are more common, e-mail is still a great way to get your latest news and sales to your customers. Design e-mail marketing campaigns that target user interests and interactions to get the most clicks and conversions and keep people engaged.
Products and inventory, customers and orders, employees and infrastructure. Keeping track of it all takes time and organization...and technology. Use the right tools for the job and keep it structured in appropriate spreadsheets, databases, and other tool to stay efficient and cost effective. Open Office, Microsoft Office, SQL and more.
No business runs without computers and the Internet today. Make sure all your devices are meeting your needs, up-to-date with the latest features for bug fixes and security patches, secure from intruders, and operating efficiently...from routers and modems to PCs, tablets, and mobile devices. Windows, Apple, Android, and more.
E-mails, phone calls, social media messaging, and more. Communicating with customers takes time and effort but is essential for loyal, repeat customers. Set up a Customer Relationship Management (CRM) system if your needs and budget allow...or just use available tools with best practices in place for smooth, efficient, prompt communication.
Get your product to customers efficiently. Streamline your operation with order processing, fulfillment, and shipping integration. Implement multi-carrier software that shops for the best rate every time--by size, destination, and desired speed. Optimize your warehouse flow with a best practice layout for speed and staff comfort and safety.
Even a well-designed system has many moving parts and pieces. With all those interactions, "glitches" happen. When you see the big picture of how systems interact regularly, it's easier to pinpoint the source of the problem, get it resolved, and get back to business fast.
Maybe your system was designed well from the start. Maybe it was patched together as you grew quickly. Either way, any orgnization could use some "tweaks" from time to time. A fresh look at everything from the top down can identify inefficiencies and areas for improvement to save time and money.
Not everyone is a pro on a PC. They may be a terror on a tablet. Make sure you and your staff have the knowledge to use the available tools to their best benefit without too many headaches. Plus, learn how to use the web to research, learn, and find solutions on the fly.
Even before 2020, the traditional office was fading in popularity. Now, working remotely from where you're at is even more essential. Make sure you and your staff stay connected, secured, and able to communicate effectively whether in the office, at home, or even at the beach.